Nvidia's GeForce Experience auto-optimizes gameplay

Nvidia CEO Jen-Hsun Huang

LAS VEGAS Nvidia tonight launched GeForce Experience, which detects your PC settings and automatically adjusts gaming settings to offer the best graphical video game play experience without you having to manually adjust settings.

GeForce Experience, which comes bundled with the drivers, is an opt-in client.

Nvidia CEO Jen-Hsun Huang described GeForce Experience, or GFE, as a game console experience on a high-performance PC.

The new tool underscores the importance of gaming for Nvidia. While the company has been pushing into mobile, supercomputing, and other areas, selling high-end graphics to gaming enthusiasts remains a key money maker for Nvidia. The various gaming-related news announced at 2013 CES will likely help spur demand for the company's products even as worries spread about slowing demand for graphics chips and heightened competition from processors that combine graphics with traditional processing on the same piece of silicon.